The
series by Charlie Brooker for channel 4 is an incredibly astute
insight into the realities of modern life. The episode 15 Million Merits in
particular, I feel, really exhibits how the media is currently being thrown at
us constantly. It is set in a world where virtuality is the new reality, everyone has a
virtual self in the virtual world which they can buy new clothing, hairstyles
and accessories for. People are forced to ride exercise bikes every day whilst
playing virtual games in order to power some external world that is never
really seen. It is their duty to do so, as well as their source of income
(credits) which are charged for the most simple of tasks such as cleaning one's
hands. Their rooms are cubes constructed from monitors which ceaselessly play
adverts, varying from items which they can now purchase (materialism and mass
marketing at its most grotesque) for their virtual self, to porn channels
exploiting new young meat. Brooker’s creation is definitely worth watching
and I believe illustrates Adorno’s and Baudrilard’s prophetic views that media is a
malevolent controller of the masses, as well as the detrimental effects of
consumerism. Full episode - Black Mirror - 15 Million Credits. The relevance of
Brooker's
artistic social commentary is suppported by Snipp-Walmsley's statement "Through internet chat
rooms and discussion groups, we can create and remould our virtual selves,
promoting an image that frequently has little basis in reality; through
twenty-four hour news services we are bombarded with information to the point
where the representation becomes more important than the events being
represented" (Simulations and the loss of the 'real' In Waugh 2006:413).
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